Formerly Medi2data we have rebranded to Lalu, delivering the next phase of our growth strategy.

The Team

Led by a team with extensive experience across health, technology, and regulated industries, Lalu is driven by a clear vision: to transform how health data is accessed, managed, and used. Our team combines strategic insight with operational excellence to deliver impact at scale.

Ben Davey

Executive Chairman

More Info

Ben Davey

Executive Chairman

Ben is a highly experienced strategist, investment banker, lawyer and investor with extensive experience across financial services, digital advertising, corporate strategy, M&A, finance and law. He currently serves as a Non-Exec Director at PayPal UK and sits on the Advisory Board of Conception X’s deep-tech venture programme. Ben’s previous roles include CSO at Barclays PLC, Founder & CEO of Barclays Ventures, CFO & CSO at Azerion and Head of FIG EMEA at Barclays Investment Bank.

Richard Freeman

Founder & CEO

More Info

Richard Freeman

Founder & CEO

With over 30 years of experience in healthcare and financial services across the UK and US, Richard has built a career focused on improving access to medical information and modernising healthcare processes. Richard founded Lalu to connect Primary Care and parties requesting medical evidence, following a role as Managing Director of MDG, Capita’s leading medical evidence gathering agency.

chief operating officer

Nick Freeman

Chief Operating Officer

More Info

Nick Freeman

Chief Operating Officer

Nick is Chief Operating Officer at Lalu, leading the intersection of healthcare, technology, operations, and commercial strategy. Since joining in 2019, he has helped scale service delivery, establish governance frameworks, secure NHS accreditation and built the operational foundations that enable the secure and efficient exchange of health data.

Amber Vodegel

Non-Exec Director

More Info

Amber Vodegel

Non-Exec Director

Amber Vodegel is an entrepreneur, exited founder, and healthtech leader. She founded Pregnancy+, the world's leading pregnancy app, which grew to over 150 million users and was acquired by Philips NV. She also held senior leadership roles at Philips, driving digital health innovation and transformation. Today, Amber is the Founder & CEO of 28X, a privacy-first women's health platform focused on ethical AI. She is widely recognised for her expertise in digital health, consumer tech and women's health innovation.

Prof. Sneh Khemka CBE

Non-Exec Director

More Info

Prof. Sneh Khemka CBE

Non-Exec Director

Sneh is a highly experienced healthcare executive and entrepreneur with more than 35 years’ experience building and scaling global health businesses. He is currently Chief Health Officer of Daman and he has previously held senior leadership roles at Bupa, NEOM and Aetna. Sneh also founded and served as CEO of SimplyHealth Ventures, focused on HealthTech innovation. Originally trained as a pioneering eye surgeon, bringing a unique blend of clinical, operational and commercial expertise.

Charles Brown

Non-Exec Director

More Info

Charles Brown

Non-Exec Director

Charles is an experienced venture and finance leader who co-founded Cambridge Venture Management, where he spent 25 years supporting high-tech companies in scaling and achieving long-term success. Throughout his career, he has advised high-growth ventures on financial planning, investment strategy, risk management and sustainable growth, helping businesses navigate critical stages of expansion.

Isa Goksu

Senior Technical Advisor

More Info

Isa Goksu

Senior Technical Advisor

Isa Goksu is a technology leader and advisor with over 20 years of experience driving digital transformation and growth across global organisations, including senior CTO roles at Globant and ThoughtWorks. With expertise spanning AI/ML, distributed computing, and emerging technologies, he helps organisations scale through technology and innovation.

Dr Heinrich Cyril Volmink

Senior Clinical Advisor

More Info

Dr Heinrich Cyril Volmink

Senior Clinical Advisor

Dr Heinrich Cyril Volmink MBChB, MPA, MMed, FCPHM(SA), is a public health medicine specialist and COO of PAN South Africa. A former South African Member of Parliament, he has advised organisations including Anglo American and Vital Strategies on health policy and systems. He is also a Senior Lecturer Extraordinary at Stellenbosch University and co-founder of a preventive health start-up and advisor to global health and development initiatives.

chairman of the leadership team

Ben Davey

Executive Chairman

More Info

Ben Davey

Executive Chairman

Ben is a highly experienced strategist, investment banker, lawyer and investor with extensive experience across financial services, digital advertising, corporate strategy, M&A, finance and law. He currently serves as a Non-Exec Director at PayPal UK and sits on the Advisory Board of Conception X’s deep-tech venture programme. Ben’s previous roles include CSO at Barclays PLC, Founder & CEO of Barclays Ventures, CFO & CSO at Azerion and Head of FIG EMEA at Barclays Investment Bank.

CEO of the company

Richard Freeman

Founder & CEO

More Info

Richard Freeman

Founder and CEO

With over 30 years of experience in healthcare and financial services across the UK and US, Richard has built a career focused on improving access to medical information and modernising healthcare processes. Richard founded Lalu to connect Primary Care and parties requesting medical evidence, following a role as Managing Director of MDG, Capita’s leading medical evidence gathering agency.

Nick Freeman

Chief Operating Officer

More Info

Nick Freeman

Chief Operating Officer

Nick is Chief Operating Officer at Lalu, leading the intersection of healthcare, technology, operations, and commercial strategy. Since joining in 2019, he has helped scale service delivery, establish governance frameworks, secure NHS accreditation and built the operational foundations that enable the secure and efficient exchange of health data.

Liting Tan

Head of Product

More Info

Liting Tan

Head of Product

Liting leads the strategy and delivery of digital products that improve connectivity across healthcare stakeholders. With over 15 years of experience spanning product leadership, strategy, consulting, and financial services, including senior roles at Barclays, she combines strategic insight with a strong focus on customer-centric innovation.

Dirk Badenhorst

Head of Engineering

More Info

Dirk Badenhorst

Head of Engineering

Dirk leads the development of scalable technology solutions across the company’s health data platform. With a PhD in Artificial Intelligence and experience across multiple high-growth startups, he brings deep expertise spanning AI, data engineering, full-stack development, and scalable system design across industries including HealthTech, FinTech, and Wearable Tech.

Alexandra Bevens

Head of Operations

More Info

Alexandra Bevens

Head of Operations

Alexandra leads operational strategy, process optimisation, and cross-functional alignment to support scalable growth. Since joining Lalu in 2020, she has combined her governance and Biological Sciences background to help bridge healthcare and technology and improve access to medical data.

Pamela Chappell

Head of Clinical Quality and Standards

More Info

Pamela Chappell

Head of Clinical Quality and Standards

Pam is an accomplished senior nursing leader with extensive experience driving quality improvement and delivering outstanding patient care. Passionate about innovation and continuous improvement, she is skilled in building strong relationships with internal and external stakeholders, and leading positive organisational change.

Joe de Wet

Head of Finance

More Info

Joe de Wet

Head of Finance

Joe is a CFA charterholder with over 16 years of international experience across financial management, FP&A, M&A, and corporate governance. He has a strong track record of leading transformation projects, building high-performing teams, and using financial insight to support strategic decision-making and sustainable growth.

Tina Schillace

Head of Financial Control & Reporting

More Info

Tina Schillace

Head of Financial Control & Reporting

Tina is a chartered certified accountant with over 26 years of experience across corporate and private sectors. Since joining in 2018, she has led the finance function, overseeing financial reporting, forecasting, and accounting operations, while bringing extensive expertise from senior finance roles and business transactions.

Suzanne Wilkinson

Head of Accounts & Partnerships

More Info

Suzanne Wilkinson

Head of Accounts and Partnerships

Suzanne joined Lalu in 2024, bringing more than 20 years’ experience in the medical evidence and healthcare data sector. She is known for building strong, long-term client relationships, driving operational performance and delivering customer-focused healthcare data solutions that improve both service delivery and customer experience.

Sarah Lewis

Head of Sales & Customer Success

More Info

Sarah Lewis

Head of Sales and Customer Success

With over six years’ experience across operations, sales, and customer management within the healthcare sector, Sarah has a strong track record in commercial growth, client relationships, and primary care industry expertise. Before joining Lalu, Sarah worked in professional acting, enterprise education, and property portfolio management, building a broad commercial and leadership background across multiple industries.

Any Questions?

The Lalu team is made up of highly experienced healthcare, governance, compliance, and customer service professionals dedicated delivering the very best service to our clients and customers. Our team works closely with healthcare organisations, businesses and consumers.

Lalu connects healthcare, businesses, and consumers
for the consented flow of curated health data. 

Since 2017, we have helped organisations access and use medical data more effectively. Our platform combines advanced technology, strong governance, and clinical expertise to deliver accurate, structured health data that supports better decision-making, innovation, and patient outcomes.